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Kanye West has appointed Nur Abbas as YEEZY’s new Chief Designer. An act that will imminently mark the future of the brand and that will make the Briton responsible for its expansion.

After stints at UNIQLO, Gucci, Louis Vuitton and, most recently, Nike ACG, Nur Abbas joins Kanye‘s team to report directly to him and lead the Chief Design Officer’s duties. He will be in charge of various projects such as YEEZY, YEEZY GAP and Stem Player.

“I’m energised to work with Ye because he cares so much about design and advancing culture. At YEEZY and GAP I’ve met some of the most talented people and teams, and I’m looking forward to working with all of them to extend this new creative vision to the world,” says Abbas.

And speaking of KanyeDid you know that GAP might break off their relationship with him?