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After inheriting the creative direction of Off-White™, Ibrahim Kamara debuts his first campaign for FW22 for Virgil Abloh’s mother brand.

The campaign revolves around electric blue. This color has been throughout its history an identifying element of Off-White™. Now, it serves as the unifying concept for the FW22 campaign shot in the Moroccan city of chefchaouen.

This backdrop of winding electric blue alleys is not an artificial set, but is in fact the aforementioned Moroccan city, south of Tangier. An emblematic place that undoubtedly perfectly captures the essence of the brand. As usual, the pieces presented are for both men and women.

The new Off-White™ FW22 campaign celebrates the legacy of the late designer, and highlights the evolution of the brand under the leadership of new creative director Ibrahim Kamara.