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Abloh’s clothing company has recently launched the lookbook of his “Rationalism” cruise collection for 2020. As we expected, it follows the defined Off-White character: urban lines, contemporary and slightly grunge touches.

Off-White: Resort 2020 – urban, contemporary lines and slightly grunge touches.

The Resort 2020 collection perfectly combines streetwear, sportswear and performance. For the delight and enjoyment of fashion lovers, the new Off-White products include the controversial cyclist trousers, sweatshirt jackets, torn jeans, over-size sweatshirts, suits, T-shirts and thermal coats, as well as a wide variety of accessories.

The new lookbook of the men’s collection, “Rationalism”, for the Spring/Summer 2020 season; filmed in Rotterdam in the Netherlands, the project was in the hands of the famous Italian photographer Francesco Nazardo who surrounded himself with models such as the French Sid Oudainia Beaulieu, the Somali Zakarie Ali or the Dutch Camiel Van Wersch.

Abloh’s new men’s collection will be presented during fashion week in Paris, following the premiere of his new exhibition called Figures Of Speech at the Chicago Museum of Contemporary Art.

We have also recently learned that Off-White has displaced the Italian company, Alessandro Michele’s Gucci, from the first position as the most popular brand in the Internet universe.

Off-White > Resort 2020