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More and more retailers are looking for exclusivity through partnerships with the designers who sell in their spaces. One of the most active in this field is Mr. Porter (sorry by KM20), who now adds Prada to its recent collaboration with Balenciaga.
MR PORTER x Prada Capsule Collection
Inspired by the American bowling culture, the binomial features a capsule designed to dress you from top to bottom including shoes. An association in which the 50s and 80s are infused into the collection through cardigans, t-shirts, shirts with Hawaiian prints, pleated trousers or moccasins and derbies among others.
This is the first time that Prada (@prada) has teamed up with a retailer for an exclusive collection, making it clear that high fashion is changing by leaps and bounds.
“Prada holds a unique place in the world of men’s wear, with countless classic pieces…as well as always producing inspiring seasonal runway collections”
Toby Bateman – Director de Mr. Porter
The collection will be on sale at Mr. Porter from April 26th, with prices ranging between 300 and 2840 euros.