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Pull&Bear arrives for the first time at Primavera Sound Los Angeles after its participation in the Barcelona edition of the festival. Thus, the young fashion brand of the Inditex group reaffirms its commitment to music and strengthens its partnership with Primavera Sound, one of the most acclaimed music festivals on the planet.
With the aim of inaugurating this edition of the festival. Soho House Los Angeles, Primavera Sound and Pull&Bear join forces to kick off a weekend of music and fun with an exclusive party that will take place at the exclusive Soho House.
The youth brand‘s installation, located in the heart of the L.A. State Historic Park venue, translates the already inaugurated XXL visual trend into a giant vending machine that will surprise all festival-goers.