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Without a doubt this has been the best kept secret of the fashion industry over the last year. Now, at last, we have access to a complete overview of Rihanna’s first FENTY collection.
The first FENTY collection
If yesterday we were talking about the campaign, today we present the collection. You can tell that FENTY is coming in strong. As executive and artistic director, Rihanna is making history as the first black woman to run a LVMH brand. However, the most important role she will play in her new company is that of muse. A very important role that is based on knowing how to harness her power and influence – followed by millions of people – to lead FENTY to success.
Her ability to break the rules of style has made her a global icon, and it is that disruptive spirit that connects directly with the brand’s consumer. A mix of tailoring, futurism and street that coexist perfectly through looks that have surprised us a lot.
Rihanna’s first collection – FENTY – will go on sale next May 29th.