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With the arrival of summer Fendi infuses a vibrant and fluorescent sensibility into its new capsule collection “Roma Amor”. In collaboration with the British graffiti artist Pref, the Italian house creates graphics of the classic logos soaked in colour.
The “FF” emblem and the phrase “Roma Amor” are refreshed with neon details and curved designs, offering colourful ready-to-wear options for its masculine, feminine, children’s and accessory ranges.
Casual clothing pieces for men such as T-shirts, joggers and polo shirts have been printed with the brand’s new wavy emblem, which appears on a rainbow colour palette. The logo acquires a three-dimensional effect when placed on a leather firefighter, and its bold colors become the center of attention of the piece that is totally black.
On the other hand, a neon green oversize puffer is balanced by the well-known brown “FF” logo covering the sleeves and interior, while white sneakers, platform sandals and the new “Gentle Fendi” sunglasses complete the look.
This new collection, entitled “Roma Amor”, is available in the Fendi web shop and in some points of sale from today, 14 May.