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Iconic New York sneaker creative director Salehe Bembury has once again collaborated with New Balance for the SS22 season. 

In October 2021, Salehe Bembury launched the first two colourways of the New Balance 574 “YURT”. A very controversial launch because he placed a functional whistle on the back of the shoe. This whistle invoked the sneakerheads who turned this model into another must-have from the former Versace shoe designer.

If you couldn’t get them at the time, don’t worry. The new Salehe Bembury x New Balance 574 trainers also come with a whistle. The colourways were revealed during Bembury’s Fall/Winter 2021 “Universal Communication” campaign, featuring the likes of actress and activist Jesse Williams and Euphoria’s Algee Smith.

The new Salehe Bembury x New Balance 574 “YURT” embodies the designer’s love of outdoor adventures and nature. Even the name YURT is a nod to this concept, as a yurt is a type of tent. Moreover, the box they come in features a drawing of this transportable house used by nomadic civilisations on the lid.

 

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Una publicación compartida por Salehe Bembury (@salehebembury)

“Universal Communication” New Balance 574 YURT are available from April 22nd at 9am PST exclusively at bbeaspunge.com. 





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