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In their FW18 show we were impressed. Their concept of post-truth combined with fake-news and their production was something sublime. We often tell you that Shoop is one of the national projects (50% Japanese) to consider. After the fashion show, came the campaign inspired by the insurance agency and now… We are presented with the collection through Takao Iwasawa‘s lens and with styling by Sullen Tokyo and Daichi Hatsuzawa.

Shoop FW18

This time the office inspired clothes coexist with cowboy hats, bandanas and a certain dark air; all seen in black and white. The technical fabrics, padded jackets, oversized and street aesthetics once again show that Shoop still has a lot to tell.

Here’s their new statement of intent:

Photo: @takaoiwasawa
Styling: @sullen_tokyo @kentaorimi @d.hatsuzawa
Models: @t_san___@_tsunogram