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Helmut Lang’s Slogan collection pays tribute to his legacy through a series of messages that star in the sweatshirts, T-shirts and accessories conceived for the occasion. 


Dubbed “Slogan”, this new capsule of basics lives up to its name with a series of slogans that are integrated into the garments of the brand‘s loungewear line. These statements, stand out in white or black on the shades that color the collection: blue, yellow, white and black.

“Helmut made me do it”, “Impress your parents, wear Helmut Lang” or “Helmut Lang says stay in school” are the phrases that star in the sweatshirts and T-shirts with which Helmut Lang pays tribute to his legacy. In addition to these garments made of cotton, Slogan also offers caps and socks with the slogans printed on them. And of course, a series of masks with the same messages.

The “Slogan” capsule garments are already available and can be purchased through Helmut Lang’s online store.