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Spotify’s new patent will select songs based on your mood. What you read, the music platform has been given the green light to implement this technology capable of figuring out how you are feeling and recommending what to listen to based on that.
The patent describes the possible uses of the technology and talks about analyzing “intonation, stress, rhythm, and other elements of voice and speech.” It also talks about the app’s ability to use that data to categorize the user’s mood as “happy, annoyed, sad, or neutral.”
That same technology could use voice recognition to identify metadata such as emotional state, gender or age. And even accent and environment, i.e. whether someone is alone or with other people, from the audio recording.
The justification behind all this, according to Spotify’s patent, is that the current method of recommending music is not efficient enough. Mind you, patents can be granted for technology that does not exist. Many companies often patent hypothetical or speculative technology.
It is undoubtedly a topic that will give much to talk about, whether it is implemented in the end or not. The recommendations based on the patent’s state of mind sound promising, but also disturbing and, in extremis, dangerous. The most alarming side is, obviously, about everything about user privacy. At what point do we accept as normal that an app records our voice and environment just to recommend songs?