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Teddy Santis has been named creative director of New Balance’s MADE in USA line. The Aimé Leon Dore founder revealed the news in a statement on Instagram, in which he expressed his excitement at the new role, which he will take up in full in 2022.
New Balance’s lifestyle range known as MADE in USA will be led next year by one of the industry’s most talked-about designers. He will aim to build on the huge success of 2020/21 in which he himself played a major role with his iconic iterations of the 550, and others such as the 1300 and 827.
We can’t wait to see this new phase of New Balance, where Santis’ luxury sportswear will shine more brightly than ever.