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Lacoste and A$AP Nast are proud to present the L001: a stylish trainer steeped in history. The silhouette is part of the Play Collective campaign, launching in April 2021.
A$AP Nast, a reference in the world of fashion and streetwear, rapper and Lacoste fan, expresses his point of view on elegance in the brand’s latest footwear campaign. Tattooed on his chest or embossed on his trainers, the artist “always carries the spirit of the crocodile”.
The L001 celebrates Lacoste‘s iconic tennis codes in a new and undeniably modern trainer; an instant classic. As the name suggests, the L001 is the first of its kind: a dynamic style for those who understand spotrswear references. Refined aesthetics and retro details make for a silhouette that’s here to stay. Key elements come straight from the Lacoste archive: the René, as well as the characteristic lines of the heart and racquet grip, give the L001 an angular design in the middle.
The shoe is elegantly sporty; it is designed for a visually discerning and sportswear-savvy generation whose passion for good design is not limited to clothing. The new L001 pays tribute to the recognisable codes of sportswear: clean stripes and the subtle use of primary colours and classic shades (timeless white, tennis green, dark navy, light mahogany, plum, saffron, classic red and mint).
It’s a model for today’s sneakerheads, who identify dress codes and respect cultural references. Clean, geometric lines complete a clean silhouette reminiscent of iconic tennis shoes. The coloured sole frames the shape and has a nostalgic appeal, while the smooth leather makes the L001 an elegant choice for any occasion.
A perfect balance between references and details, this shoe combines emblematic elements of the brand‘s heritage and tennis DNA with modern codes. The subtlety of the crocodile, positioned on the heel, gives a minimalist look that guarantees longevity. A perfect choice for a minimalist look.
The L001 is now available in Lacoste shops, www.lacoste.com and selected retailers.