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Soho House participates for the first time, since 2019, in the Primavera Sound festival. The private club founded by Nick Jones more than 27 years ago will create an exclusive area for its members and the premium audience of the festival; VIPs, PROs, press, artists and key opinion leaders.
This area, called Primavera Pro VIP Area x Soho House, will be located in the Parc del Fòrum venue and will start on Thursday 2 June. For two weeks, the space will be open from Thursday to Saturday from 16:00h to 00:00h. In addition, it will feature a very special programme with artists of the stature of Shygirl, Gilles Peterson, Metronomy, Jordss, Alexis Taylor (Hot Chips) and Pascal Moscheni, among many others.
The Soho House pop-up will feature a swimming pool with sun loungers to relax in. There will also be pool parties, DJ sets and showcases by artists from the PS 2022 line-up and local collectives in a small, intimate format.
In terms of gastronomy, some of the dishes on offer during the festival will be from the club itself and from Cecconi’s restaurant, a benchmark for Italian food in Barcelona.
The pop-up will also support emerging and established local brands with a retail corner with names such as Arrels, 7AM, Project Lobster and others from the same company such as Cowshed, which specialises in ecological skincare products.