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LUAR, one of New York City’s most desirable brands, is preparing a very special launch. On August 9th you will be able to get an exclusive version of its most iconic bag: the Ana Bag.


To announce the launch, LUAR has employed a humorous campaign featuring the Ana Bag digitally embedded in the Prada pop-up store in Marfa, Texas. A tribute to the Italian fashion house and the artistic couple Elmgreen & Dragset.

All that is known about the exclusive orange LUAR Ana Bag is that it will go on sale on 9 August at an undisclosed location in New York.

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