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The 90’s have consolidated a few seasons ago, however it seems that the movement’s boom continues to rise far from what we could expect. That’s why brands, like Polo or Tommy in this case, are squeezing the ecosystem to the max by putting all their effort into every act or presentation..
Last Sunday Tommy Hilfiger (@tommyhilfiger) presented his proposal for next season at the MFW. A high staging that received all the praise. Under the motto Tommy Drive Now a big catwalk reminiscent of Formula One tracks caught our attention, but this was only until models like Bella Hadid, Hailey Baldwin, Winnie Harlow or Lucky Blue Smith began to run around the curves wearing the new collection.
Tommy Hilfiger FW18 | Tommy Drive Now
Blue, white and red tones – those of the house – took centre stage both in girls and in mens. The collection breathes speed on all four sides, some looks make clear reference to the pitlane of racing. A perfect balance between concept, streetwear and the essence of Tommy that convinced all attendees.
More show than atelier work, but we still like it. Below you have the looks of the presentation:
Tommy Hilfiger FW18 | Men & Woman