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Valentino has dyed in its official colour ‘PINK PP’ the main cities of the world through a series of installations that we will be able to see at the end of the month.

For its Autumn/Winter 2022 collection, the Italian brand led by Pierpaolo Piccioli surprised the world with an all-pink window display. This colour, now better known as Valentino Pink PP, will be latent in major fashion capitals to promote its “Pink PP” 2023 collection.

Through physical activations, the colour pink will be stained at Selfridges in London, Antonia in Milan and Saks Fifth Avenue and Hypebeast’s own HBX in New York. It will also wrap the Rue St. Honoré shop in Paris and adorn London’s famous buses and phone boxes.

Valentino continues to paint the world pink in iconic locations such as Aranya, the coastal city of Qinhuangdao in China. From 21-23 September, those in Seoul will be able to see the collection presented at the Seoul Wave Art Center in the middle of the famous Han River.

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