READ IN: Español
Rumors of a possible collaboration between Gucci and Balenciaga have the fashion establishment more active than ever. The idea has been linked to the mystery behind the presentation of the Italian house’s upcoming “Aria” collection, which will take place this Thursday, April 15. We believe that Alessandro Michele will unveil a joint project with Demna Gvasalia during the event.
The presentation of the “Aria” collection will be an iconic moment for fashion, as the luxury brand celebrates its centenary. There is thus great anticipation for the event, which we know will be supported by a series of short films published digitally across a number of global platforms.
Also noteworthy is that “Aria” is totally in tune with Gucci’s new strategy, breaking away from the pre-established fashion week calendar. Moreover, in the musical context, an aria is used to describe a self-contained piece by a single voice; an independent and revolutionary voice like Michele’s.
Between Gucci’s collaborative surprises with unexpected brands like The North Face, we wouldn’t be surprised if this much-demanded creative coalition materializes. We’ll have to wait until Thursday to find out if Gucci x Balenciaga is a reality or a utopia. Either way, we’ll keep you posted with any updates.