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That this year was going to be PRADA‘s we told you already here. After what we have seen in Milan, there is only one thing we can do: confirm it.

Prada - FW18


Last weekend in Milan we vibrated with what the Italian house showed on the catwalk. A wonderful update of his archive, from which he recovered a great deal of pieces from his Sport line.

With brands such as Balenciaga or Gucci setting the trend, PRADA seemed to be lagging behind with boring collections. However, this FW18 has been an explosion and a success in terms of what the market demands.


Prints with flames, black and navy, nylon everywhere, accessories and a unique coherence that has made this collection an approach to the trend that rules: streetwear. Fleeing from well-off classicism, the italian brand risks and wins.

The re-launch of PRADA Sport, has been the top (hype alarms sounding). The cult sport line was present from 1999 to 2006 and now has again dominated the scene.

The current collection SS18 was an appetizer, now we know which is the main dish… The re-emergence of the Milanese house has arrived, and in what way, so you can dust off your PRADA Sport vintage garments because next season are a real #must.