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Adidas and Stella McCartney team up again for SS21. The result is FUTUREPLAYGROUND, a collection inspired by sportier streetwear. The campaign pays tribute to the world and the environment by focusing on the next generation, and is manifested in two chapters: earth and water.
adidas x Stella McCartney translates into a selection of modern garments with suggestive prints and vibrant colors. Focusing on the next generation, the lookbook images capture the versatility of ideas through a cast of young activists. Thus, they have managed to portray a collection that pays tribute to the world and the environment.
“Young people today are so full of creative ideas and have an incredible energy, and so I think it’s really important to give them opportunities to share their work and vision – but also, we can all learn so much from them,” said Stella McCartney about the new campaign.
The collection features adidas READY temperature control technology that helps athletes stay comfortable during their workouts. It also uses PRIMEBLUE, a high-performance recycled material made from Parley Ocean plastic made from waste, and PRIMEGREEN, a high-performance fiber made from 50% recycled content.
The adidas x Stella McCartney FUTUREPLAYGROUND collection is now available on the adidas website. If you want to take care of the Earth and start being part of the change, take a look at the garments.
More about Stella McCartney here.