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To support the launch of its SS19 women’s clothing collection, “Hardware to Software“, the French collective Andrea Crews commissioned Marie-Elsa Batteux Flahault, Samuel Monnet and Benjamin Penaguin of Le Studio Humain (@lestudiohumain) to create a digital lookbook in which they have used techniques derived from photogrammetry and 3D imaging.

Andrea Crews SS19

The brand, founded in 2002 by Maroussia Rebecq (@maroussia_rebecq), is known for its Technicolor upcycled garments, its streetwear imprint and its passion for DIY, whose aim is to discover new ways of understanding fashion: what it represents, for whom it is and how it can evolve.

Through their new lookbook we can see how fashion and digital art can coexist very much. Published on the 032c.com website, the SS19 proposal in which sportswear and silver take centre stage, we have immersed ourselves in a unique future-present connection. #mustwatch

Andrea Crews SS19

Art Direction: Marie-Elsa Batteux Flahault, Samuel Monnet, And Benjamin Penaguin
Grooming And Beauty Rendering :Eden Tonda
Avatars: Alexis And Djoly
Set: Le Consulat