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Beats Fit Pro introduces its first custom wireless headphones designed with Kim Kardashian.
Fusing Beats‘ high technological quality and Kim K‘s signature style comes the brand’s new wireless headphones, available in three neutral colours: ‘Moon’, ‘Dune’ and ‘Earth’. Designed with a minimalist vision, they offer an understated look that’s perfect for any occasion.
“I wanted to break away from the idea that headphones always have to be colourful. This collaboration is special because it allows you to mix it up and stand out, and Beats is known for creating products that champion individuality,” says Kim Kardashian of the collaboration.
The new Beats Fit Pro is the brand’s most advanced and innovative product yet. They include active noise cancellation, adoptive equalisation systems, spatial audio and dynamic head tracking.
“Kim brought her signature minimalist style to the first customisable Beats Fit Pro headphones,” said Eddy Cue, Apple‘s senior vice president of services. “We’re thrilled to bring Beats’ most innovative headphones in an entirely new and beautiful colour palette to music fans and fashionistas alike.“
Beats x Kim will go on sale on 16 August via the web and Apple and on 17 August in physical shops.