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A new era has arrived at Swarovski with Bella Hadid. The model was chosen by the brand as its new ambassador and image for its latest campaign, as her personality reflects the non-conformist attitude of the new generations.
The model, who dazzled in Burberry at the Met Gala, will be the new face of the jewellery brand. The images of the model wearing colourful pieces from the collection have been conceptualised by creative director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott.
“Bella Hadid encapsulates the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades rules and conformity. She goes from sporty to glamorous while remaining the same girl, the same Bella, with confidence and authority,” says Engelbert.
The model said: “I love the new collections and what the brand has been doing, especially these past two years under Giovanna’s creative vision. I see Swarovski as the contemporary jewellery brand of the future. Swarovski celebrates all people and the idea of modern glamour, and I love that”.