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Burberry’s Pre-FW20 campaign explores the concept of duality. In the images created by Danco Steiner, the stars of the lookbook, Irina Shayk and Reece Nelson, models from Riccardo Tisci’s crew, interact, as if in a game of mirrors, with their own double.


“I have always been attracted to the notion of duality and seeing things from two perspectives, bringing depth and contrast to a person or a concept. This campaign explores this idea of the mirage, a theme I established as a house code in Burberry’s new identity.” – Tisci

Like the campaign, pre-collection garments have two souls, moving between the past and the present. Tisci continues to develop their vision of the British brand, revising archive models with new twists and turns. The result is silhouettes and codes that evolve, taking on new proportions.

The Burberry FW20 pre-collection is available for purchase online and in select boutiques around the world.