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Reebok has decided to continue consolidating its position as one of the brands to be considered for 2020. Today they present us with a silhouette designed for lovers of street, fashion and performance: the new Zig Kinetica. A perfect combination of high technology and functional features. In Spain C. Tangana is the asset selected to the launch.

During the past year, Reebok experimented with the Zig sole through various collaborations with some of the most relevant firms in the world of fashion, like Cottweiler, Chromat, Angus Chiang and Ian Paley, among others. And this year it looks like it will be no less… See the recent collaboration with Billionare Boys Club.

The Zig Kinetica is a new approach that merges Reebok’s core technologies beyond their performance-based origins to create the most striking and technical Reebok silhouette ever created by the brand. A shoe designed for the street, and it connects perfectly with the ever-increasing performance trend.

With a technically molded mesh upper that combines style and ventilation, Zig Kinetica features an innovative energy system that consists of three parts: Floatride Fuel: reactive foam that provides a cushioning feel, the Zig Energy Shell that channels and returns the kinetic energy of each footprint, and the Zig Energy Bands, an innovative technology that expands and contracts providing additional momentum.

In Spain the official launch ambassador is none other than C. Tangana. The Madrid based artist makes the new Reebok model his own.

The new Reebok Zig Kinetica will be available worldwide from 21 February at a price of 120€ in