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The wait is over. Reebok presents its long-awaited collaboration with the pioneering urban fashion brand Billionaire Boys Club (@bbcicecream).
ZIG x BBC was first presented at the ComplexCon festival in Long Beach, California in 2019. There, the silhouette was shown with an innovative high-performance sole combined with an intergalactic style print created by the BBC exclusively for this collaboration.
The sneaker is based on Billionare’s fascination with outer space – you only need to know its logo – an obsession that was already present in the music of its founder (BBC is the project of Pharrell William, NIGO & Sk8ting). Among its details, the unmistakable BBC logo stands out, this time with the iconic Reebok vector on the helmet.
The zigzag sole is no coincidence: it retains and returns kinetic energy at every step. Since one of the bets of the Zig models is the transformation of energy.
Zig Kinetica x Billionaire Boys Club comes in a black/silver colorway with a green sole; a very versatile combination. The sneaker will be available at selected outlets at a price of 160 euros, and will also be available on reebok.com from tomorrow, February 7th.