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Many of the big names in fashion are trying to get a celebrity to star in their campaigns to get more visibility. Demna Gvasalia has never been one of those. However, a well-known face is featured in its latest lookbook.
Lying on a patch of grass with a Balenciaga look from head to toe and the brand’s new Neo Classic bag, Cardi B is a real eye-catcher. When the image was published on Instagram, the singer wanted to share with her fans the desire to be in Paris at this time to enjoy her role but in real life. The poster is stuck next to the Louvre for the next few weeks.
Along with Cardi, artist Eliza Douglas and other members of the brand’s creative community are also on the AW20 poster, with more images still to come. Stay tuned.