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Weekday, H&M’s young fashion brand committed to moving towards a more sustainable and inclusive fashion industry, presents its latest collections for September.
It is nothing new that the Swedish brand belonging to the H&M group is committed to initiatives that are more respectful of the environment, as is the case with its Weekday Recnstrct collection. Fourteen designers reconstructed pieces from the label’s previous collections.
In addition to circularity, inclusivity is also one of the fundamental pillars of the Swedish brand. With collaborative collections like Per Götesson’s, they blur the rigid gender codes that still exist in the industry. Here’s a look at their latest September releases:
If you want to know more about Weekday, don’t hesitate to check it out here.