READ IN: Español

Diesel(@diesel) and the Milanese department store Rinascente(@rinascente) team up for a bold takeover of the Milanese store with the explosive Diesel Biscotto logo.

Diesel’s red and white iconography will cover the store’s exterior and its famous arched windows. Inside, the first floor and escalators will be transformed into an SS23 pop-up store replete with a full brand logo treatment.

This Diesel x Rinascente collaboration also includes two exclusive items: limited editions of the Classic 1DR & 1DR Pod bags, crafted in raw-edged denim. The pop-up and window displays are dedicated to the second installment of the SS23 collection, focusing on Tiger Breaks artfully slashed denim, our responsibly crafted Diesel Rehab Denim and Jacron patches.

In addition to the pop-up, Diesel and Rinascente have co-designed a café area, where customers can hang out and enjoy the Diesel vibe while shopping. The whole experience is conceived #ForSuccessfulLiving.