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Barbie Ferreira culminates Jacquemus’ SS20 campaign that Bella Hadid started a few days ago. The French brand’s spring-summer collection was presented under the new trend imposed by Covid-19, with images captured on FaceTime. The actress from HBO‘s successful Euphoria series has been virtually photographed by Pierre-Ange Carlotti with Simon Porte’s final range of pieces.
Still, in 2020 we are surprised that a curvy model is the image of a couture design line. With the evolution of the industry, doors are still semi-open in terms of beauty standards. Barbie Ferreira (@barbieferreira) proves once again, like the rest of her colleagues, that it doesn’t matter what you wear, but how you wear it and how you feel about it. The actress looks comfortable in front of the camera and reaffirms the charm of any body type.
The naturalness of her smile and the absence of make-up reveal a great truth: “beauty is everywhere“. Although, we see it, we do not perceive it. Ferreira poses confidently and insinuatingly in Jacquemus’ photos (@jacquemus). The costumes include a knitted bikini, a semi-transparent shirt and a dull yellow pleated dress. Plus, iconic accessories such as the designer’s XXXL wide brimmed hat or the straw bag with leather handles; and a pair of bottle green sunglasses and dark lenses.
Jacquemus has incorporated models of different sizes on more than one occasion, but the diversity is still not equal. Other labels during this season have featured new faces such as Paloma Elsesser (@palomija) who paraded for Fendi. Jill Kortleve (@jilla.tequila) walked on the Chanel catwalk. Inclusion is necessary and although the public agrees with it, the process is being very slow. Fashion cannot continue to talk about a not too distant future but must adapt to the immediacy demanded by society.