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When ICECREAM EU was founded in 2004 as one of the sub-brands of Billionaire Boys Club, the aim was to fuse skate culture with the codes of luxury to create a premium line that is now recognised as one of the pioneers of “High End Streetwear”. Following its official relaunch in Europe in 2021, ICECREAM EU presents the FALL22 collection.

This season, ICECREAM EU presents its latest collection through rapper Don Toliver. Pieces with a strong pop art sensibility and a 60s college style are the chosen ones for FALL22. In addition, ICECREAM EU’s conceptual universe is also expressed with a series of leather goods in XXS size, such as the iconic green bag.

The rapper wears the iconic varsity jacket, an ice blue velvet tracksuit inspired by the Y2K aesthetic, the brand’s iconic jeans and pink denim, along with a mid-century inspired shirt and a chenille patch cardigan. These are just some of the pieces that complete the ICECREAM EU FALL22 collection.

Available at bbcicecream.eu, the London flagship and other retailers on Wednesday 21 September.

Pat McGrath and Supreme delve into nail art.





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