Demna Gvasalia wants Balenciaga to be Haute Couture again

Demna Gvasalia, Balenciaga’s artistic director, has confessed that his goal is for Balenciaga to become haute couture again. There is even a date for the debut of its return: July 2020.

Balenciaga has not produced a haute couture collection for over half a century. In 1968, the year in which Cristóbal Balenciaga closed his atelier, the maison presented its last haute couture proposal. Now, at the hands of Gvasalia, it looks like the luxury brand will return to what it was.

“It is my duty as a creative and visionary”, said Demna Gvasalia in an interview with Vogue. “For me, couture is an unexplored mode of creative freedom and a platform for innovation”. The designer promises to get back into this whole spectrum of tailoring possibilities. To do so, he plans a deep-rooted commitment to Balenciaga’s DNA. The project for the future is fully validated by Cédric Charbit, President and CEO of the company.

For Chabrit, not only is this an idea that fully respects Balenciaga’s origins, but also the return to haute couture is environmentally and economically viable. “We don’t make things that won’t be preserved forever”, said the CEO. So be it.