Lady Gaga stars in her own make-up collection campaign

Lady Gaga‘s makeup line, Haus Laboratories, is about to launch a collection of gel eye pencils, which will be part of the brand’s range of eye shadows, lipsticks and lip glosses.

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The Gaga itself is the star of the collection’s campaign, revealing a range of highly pigmented tones in matte, metallic and gloss finishes.

The Eye-Dentify eyeliner pencil lasts up to 12 hours and is waterproof. The 20 shades range from the classics – like matte black “Punk” and brown “Go Diva” – to experimental options like pastel blue “Priscilla” and forest green “Grime”. The metallic shades include gold, silver and pink gold.

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Haus Laboratories’ Eye-Dentify Gel Pencil Eyeliner will be on sale for around 16 euros on the Haus Laboratories website from August 4th.