Romanticism and Cottagecore in Alexander Mcqueen AW20

Living in the past. Alexander Mcqueen takes us into nature and fantasy times in a bucolic setting for AW20. The cottagecore wraps up the campaign of the British house that illustrates a collection of romantic silhouettes bathed in the sun of the golden hour.

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Filmed by Jamie Hawkesworth and starring Anok Yai, Sora Choi and Jill Kortleve, the film becomes an ode to the golden hour and pastoral settings like the wheat fields.

In this new out-of-reality episode, white wavy dresses with waterfall hems coexist with a proposal of deconstructed tailoring. The jewels follow the same trail of the high-fashion house in relation to the minerals from the depths of the earth, and materialize in the form of a heart to make the cast of lovers vibrate.

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Mcqueen‘s multicolored maxi-bags with metal handles have just closed their sculptural proposal for the AW20 season.