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Reebok Classic Leather 1983 Vintage: A classic that continues to reinvent itself

From Cardi B to Maison Margiela to Brain Dead. Now, Reebok is launching a new iteration: the Classic Leather 1983 Vintage.

This is one of the most iconic and versioned silhouettes in the… From Cardi B to Maison Margiela, via Brain Dead. Now, it’s launching a new iteration: the Classic Leather 1983 Vintage.

World-renowned for their flexibility and elegance in equal measure, the Classic Leather was born in 1983 when the Reebok team decided to launch a leather running shoe. They quickly became a favourite among streetwear enthusiasts in the 1990s.

Now, for the silhouette’s 39th anniversary, Reebok digs back to its roots and rescues details from its archive to present the Classic Leather 1983 Vintage in two new colourways: cream and grey.

Building on the launch, Jide Osifeso, Senior Director of Creative Marketing and Design, leads the ‘Life Is Not A Spectator Sport‘ campaign starring a line-up of athletes and artists including Allen Iverson, Arca, Brent Faiyaz, TEMS, Lolo Zouaï and Ghetts, among others.

 

You can find the Classic Leather 1983 Vintage now on the Reebok website.

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