C.P. Company counts on a very special casting for its new SS23 campaign

C.P. Company presents the SS23 campaign featuring 4 people and – a little person with different backgrounds, celebrating the cultural diversity of the brand. For the protagonists of the campaign, CP Company represents their way of life.

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Diego comes with his five-year-old son, Leo, who usually accompanies him when his father skates in Milano Centrale. Due to his hobby as a skateboarder, Diego is obsessed with the functionality of the garments, which is why he chooses CP company to practice his favorite sport.

The second star of the campaign is photographer and creative Gabriel Moses.

In 2020, Moses became the youngest photographer to ever shoot a cover for Dazed magazine.

Then New York model and consultant Sofia appears on the scene. Sofia discovered C.P. Company through Dan Pacitti’s extensive collection of vintage pieces, which introduced her to the brand’s wide range of experimental fabrics and unique designs. The shared Italian heritage helped Sofia appreciate the excellence and craftsmanship of Italian design. The technical aspects of C.P. Company fit well with her busy travel schedule and love of the outdoors.

In her choice of jacket for C.P. Company’s ADV SS023 campaign, Louison opted for the versatility of the Metropolis series, choosing the Gore-Tex 3L Infinium Belted Coat.

These four talents interpret the looks of the SS23 season with their personal style, representing the C.P. Company spirit of using the materiality of clothing to interact with the social factor and innovation.

To see the details of the campaign and the pieces of the new C.P. Company SS23 collection, just click here.