Eastpak(@eastpak) takes us to Mars in its new campaign, which puts its products to the test in a new world. The new “Built to resist” project takes Eastpak’s positive spirit and creative self-expression to the next level, as well as highlighting the 30-year warranty on its products.
After arriving on the red planet, the protagonists of the story are seen performing a variety of outdoor activities. Together with Eastpak gear, the four young people perform activities ranging from basketball, skateboarding or parkour, to everyday scenes such as walking the dog, going to the beach or interacting on social networks.
Florence Blanckaert, Marketing Director of Eastpak, highlights that the campaign took place in Lanzarote. The island is one of the natural places that most resembles the red planet. “It was a time when the team was very united; we were back on track after the pandemic,” she adds. Eastpak’s spectacular production appeals to the brand’s fundamental attributes: its connection with young people and leisure time, and, above all, the well-known strength and durability of its products, which are sold with a 30-year guarantee.
Eastpak celebrated the launch of this otherworldly campaign with a rooftop party at the W Amsterdam hotel. The brand brought together friends and partners from around the world to celebrate outsider power and freedom of expression.
For yet another season, Eastpak continues to evolve along with its loyal fans, and remains a brand “Built To Resist”.
To see more of the brand’s campaigns, click here.
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