Big Bold Irony: it's the first stainless steel Big Bold from Swatch

Provocative and irreverent, Swatch loves to challenge the rules, that’s why it presents the new Big Bold Irony watch with an urban twist.

BIG BOLD symbolises an irreverent, confident and totally unexpected attitude, mindset and way of life. This year marks the beginning of a new chapter for BIG BOLD with two firsts: the first BIG BOLD made of stainless steel and the first time Swatch has combined BIOCERAMIC with stainless steel.

First introduced in 2019, BIG BOLD was the perfect watch to show off an urban design, and was a style statement thanks to its oversized Ø47 mm case. Since then, BIG BOLD has welcomed bright new styles and colour combinations and incorporated BIOCERAMIC elements.

While stainless steel watches usually have understated designs, BIG BOLD IRONY is anything but. The following watches make a statement with their post-modern combination of contrasting colours and materials. For the first time, they combine a BIOCERAMIC core with a stainless steel case.

The BIOCERAMIC plate, the skeleton dial and the textured, bi-compressed strap of these watches are available in black, sky blue, red, turquoise and yellow. Their crown and sandblasted stainless steel case, while appearing blunt, weigh only 108 grams.