Zara joins Barbiecore with its latest collection

Inditex’s flagship joins the more literal Barbiecore trend with a capsule collection inspired by Mattel and Ken’s famous doll.

With the premiere of Barbie The Moive on 21 June and its dizzying promotion, pink fever has broken out and has invaded everything, including Zara. The brand has presented a collection inspired by the iconic looks that appear in the film, such as Barbie’s pink and white vichy check dress or Ken’s denim outfit. This capsule offers pieces and products ranging from clothing to accessories, pyjamas, beauty products and home accessories.

But it’s not all here, because two Zara shops around the world will become Barbie’s home for a limited time. From 17 to 30 July, Zara’s Champs Elysées shop in Paris and the SoHo store in New York will host pop-up spaces designed by Random Studio. Specifically, the entrance of both shops will be transformed into the home of the famous doll, providing visitors with a human-scale set from the Barbie universe, which will include life-size fitting rooms and a vending machine.