Art de vivre is accentuated at Louis Vuitton SS25

Nicolas Ghesquière imagines an exciting game of contrasts motivated by an oxymoron: soft power.

How is it possible for these two concepts to coexist in the same space? This is exactly what the creative director of Louis Vuitton‘s women’s line wanted to demonstrate in a collection in constant movement. Technical details intermingle with classic tailoring codes to create a perfect harmony. A fascinating duality encouraged by an impeccable staging curated by Liana Satenstein and Eden Pritikin, where 1,000 boots celebrated the Maison‘s travelling heritage to the rhythm of Jamie XX‘s new album.

In addition, a series of pieces were presented in collaboration with the French artist Laurent Grasso, whose pictorial works from the series Studies into the Past took over soft, lightweight shirts and trunks in the form of bags.

Gathered at the iconic Musée du Louvre in the French capital, celebrities such as Zendaya, Ana de Armas, Alicia Vikander, Shay Mitchell, Hoyeon and Jaden Smith did not want to miss this essential event of Paris Fashion Week.