Louis Vuitton launches immersive video game to celebrate its first year on Discord

Louis Vuitton is celebrating the first anniversary of its foray into Discord with a gamified experience that not only invites participation, but turns the search into a virtual challenge. From 26-30 November, the iconic French brand is launching Enigma, an interactive game starring its mascot Vivienne. Each day, players will be challenged with daily puzzles, which they must solve through clever strategy and teamwork, with the ultimate goal of locating Vivienne in a digital environment that redefines luxury interaction with technology.

Since its arrival on Discord a year ago, Louis Vuitton has used this platform as a natural extension of its digital vision, creating a space for direct connection with its community. This channel has become a meeting point for innovation, sharing experiences, generating conversations and exploring the future of luxury in the metaverse, all through digital education and access to exclusive content for its NFT holders.

Louis Vuitton is no newcomer to the digital sphere. With the launch of LOUIS THE GAME in 2021, an interactive tribute to its founder, the brand took the first step on a virtual journey that has continued with other cutting-edge initiatives. Pharrell Williams’ arrival at the House in 2023, with his collections for the maison, included a pixelated version of his classic monogram, merging the physical and digital worlds in a way that only Louis Vuitton knows how.

Those interested in participating in Enigma can register now on the official Louis Vuitton Discord server, with the riddles to be revealed on 1 December.

Louis Vuitton is pleased to announce the launch of the fourth episode of its YouTube series, ‘Shaping Fashion’.