Rihanna and PUMA redefine sporty chic with the Avanti LS

The creative duo have come up with a design that is equal parts avant-garde and minimalist in order to pay homage to the sporting giant’s legacy and the artist’s impeccable style.

The Avanti LS takes its cue from the renowned PUMA KING line, specialising in football boots, but this time with an updated approach that delicately blends the retro with the contemporary. All without losing the elegance, of course.

If anything makes this model special, it is the details that really make the difference: the soft suede in royal blue as the base on which the rest of the elements that make up the structure are based, such as the golden badges, the cream-coloured Formstrip or the heel with small rubber rivets that maintain the traditional football codes.

The low, slim silhouette respects the essence of other historic PUMA models such as the Speedcat and Mostro, while offering a fresh new finish, adaptable to any style. RiRi herself has been daring enough to pair them with her casual looks and wear them for formal occasions.