ASICS celebrates Y2K with the GEL-KINSEI OG

Recognized as a high-performance shoe with superior comfort, ASICS recovers its iconic GEL-KINSEI shoe after more than 10 years. 

The designer of the GEL-KINSEI shoe, Hisanori Fujita, was inspired by the samurai and their equipment: from their armor that protected the body while allowing freedom of movement, to their Katanas, which inspire the shape of the heel of the shoe. A mix of tradition and new millennium that connects with the essence of 2000 so much in demand lately. A proposal that becomes a direct competitor of the iconic Nike Shox R4.

A truly exceptional engineering feat in which the heel “cushion” elevates comfort to another level.

The GEL-KINSEI OG will go on sale next August 29 at selected stores such as Foot District.