Bella Hadid takes on a new project: Kin Euphorics

Bella Hadid becomes a partner of the adaptogenic beverage brand Kin Euphorics. These are a type of non-alcoholic beverages that promise to help relieve stress and anxiety.

It’s nothing new for Bella Hadid to be the visible face of a brand, but this time she’s doing it in a different way. The supermodel joins Kin Euphorics, taking on the role of partner and co-founder along with CEO Jen Batchelor.

Prior to becoming a partner with Jen Batchelor, Bella had been enjoying Kin Euphorics for more than a year. The 24-year-old refers to it as an eye-opening, life-changing product that helped her combat her anxiety issues.

But… What exactly is this soft drink? Kin is a non-alcoholic beverage, which includes: Gaba, a natural nootropic chemical that promotes relaxation; Tyrosine, a mood enhancer; Rhodiola Rosea, which induces euphoria and helps with hormonal harmony.

The immediate results of Kin Euphorics for Bella Hadid are undeniable. In fact, she used the announcement of her new venture on Instagram to post a series of photos describing what the process of starting the brand and getting to know Jen and the project was like while dealing with chronic exhaustion and depression.

Hadid is the latest celebrity to invest in a beverage line. Her friend Kendall herself launched the 818 Tequila brand just over half a year ago. But surely Bella Hadid is the only one – or one of the few – to opt for a non-alcoholic option.