BIMBA Y LOLA goes on holidays with #thisisBIMBARAMA

BIMBARAMA 1.F. (Neologism)

Time capsule that comprises memorabilia, souvenirs and emblematic icons associated with BIMBA Y LOLA.

For its SS22 campaign, BIMBA Y LOLA goes on holidays and brings back a suitcase full of Bimbarama to remember it. Led by artist and director extraordinaire Max Siedentopf, #thisisBIMBARAMA offers an ironic take on the cliché holiday souvenir.

Using the iconic souvenir globe as a common thread, Siedentopf gives us four tableaux of an ideal vacation turned surreally upside down. BIMBARAMA IS PANORAMA, SOLARAMA, MELODRAMA AND DISCORAMA. Sight-seen, sunbathing, eating popsicles and partying on the beach. Nothing is quite like it seems… but everything is exactly like it is.

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Shining with optimism, the collection combines crochet, floral prints and vibrant colors with maritime elements. Theatrical, surreal, playful and wittily creative: a souvenir collection “à la BIMBA”. Traveling with us throughout the journey is the Logo Chimo bag, star accessory of the SS22 collection: from metallic to pastel, leather to nylon, boldly colored to printed, it takes on multiple textures and new shapes, including the hobo format – a true vacation chameleon.

With an abundance of bright colors reminiscent of a picture postcard, the SS22 campaign takes us on a fun trip to an uncanny destination. In a classic BIMBA Y LOLA way, it’s all about the twist: playful, celebratory, as brews as a vacation drink.