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Boochier: the enamel jewellery brand you need to know about

If you’re looking for jewellery that makes you shine like you deserve, then you need to know about Boochier jewellery.

If you’re looking for jewellery that makes you shine like you deserve to, then you need to check out Boochier. Founded in Hong Kong in 2019, the jewellery brand has quickly gained a following thanks to its unconventional rings and earrings, full of enamel and gemstones. 

The jewellery brand celebrates the nostalgia of the 90s and the unabashed maximalism of the MTV. era in its collections. Balancing playfulness and luxury, Boochier creates pieces that can be worn both day and night. Perfect pieces to complement any look for any occasion.

The label’s jewellery is fine, yet bold, ideal for everyday wear. “We love the unexpectedness of mixing diamonds with bright colours. We believe that everyone has a fun side and we strive to awaken it,” says Boochier founder Melinda Zeman.

She adds: “People don’t realise how important colour is in our lives. We hope to provoke an explosion of joy when people look at themselves and see our pieces”. Enamel jewellery is a trend, but with sparkles like Boochier’s, it’s even more so.

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