Burberry FW22: self-expression as a way to build community

Burberry has unveiled its new Autumn/Winter 2022 campaign photographed by Inez and Vinoodh in which the power of building communities through self-expression is as important as the clothes.

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Creative director Riccardo Tisci reinvents the iconic Burberry trench coat as a voluminous strapless dress and offers subtly sexy sheer shirts covered in Y2K branding. Romantic vintage-inspired lace corsets steal the show, along with pleated skirts in shades of candy pink and red. Burberry offers even more style and determination through body-hugging leather jumpsuits and skirts.

The campaign channels notions of unity and belonging through the individuality of the models wearing the brand’s latest garments. In conveying this message, the campaign features studio and outdoor shots that represent the duality code typical of the Burberry house. In addition to outdoor photography, studio images featuring the models in bold monochrome looks also take centre stage.