CELINE loses its accent…. Slimane’s ideas

A few weeks before the fashion week shows the brands start their marketing strategy. One of those that started out strong was Hedi Slimane‘s (@hedislimane) Céline, who since yesterday has lost her accent to become CELINE.

Slimane, the creative director of the Parisian company, eliminated the accentuated “e”, while balancing the spacing between the letters – which are of the modernist type of the 1930s – by bringing them closer together.

As for “the 1960s version of the logo, which includes the word’Paris’, will be reintroduced on clothing and packaging, but’Paris’ will not appear under the logo in campaigns”, according to the brand’s Instagram account.

Celine, previously written Céline, was not the first. It is another one that adds to the large number of firms that together with the renewal of creative directors have also changed the visual form in which we conceive them. Some examples are: Riccardo Tisci who presented a new logo and monogram for Burberry, Raf Simons also redesigned the Calvin Klein logo or the Balenciaga by Demna Gvasalia.

It was only a matter of time before Slimane changed Celine’s visual identity. In 2012, shortly after being hired as creative director of Saint Laurent, he reformulated the original Yves Saint Laurent logo, which is still in use today.