Contrasts and fluidity: this was the BOSS fashion show in Miami

A look into the past and into the future. A modern reinterpretation of traditional tailoring. That’s what the BOSS fashion show held in Miami to present the brand’s SS23 collection was all about.

Taking inspiration from the city that hosted the show, the new BOSS collection explores the duality and creative enigma behind the abstract notion of opposites. This concept has been applied to the brand’s well-known origins in menswear, incorporating airy fabrics and a structured yet sublime approach to seduction. It presents an elegant and sophisticated idea of what it means to embrace the spirit of individuality in an ever-changing world.

Based on the idea of progress and innovation, the new collections approach materials from lightness and crepe, with a mix of silks and soft nylons that are pressed and enriched with a layer of colour. The bastions of tailoring, such as suits and shirts or trench coats, together with the use of specific fabrics and prints such as pinstripes, are strengthened in new directions thanks to new tones.

While the brand’s iconic black, white and camel colours are still present, the collection explores warm, soft hues reminiscent of the dusty, sun-faded tones of Miami‘s Art Deco architecture. It also incorporates eye-catching elements intended to awaken a discreet air of desire through the use of airy materials, sheer fabrics and the sophisticated implementation of cut-outs.