Diesel captures the clubber euphoria in its new campaign “Track Denim”

Glenn Martens once again works his magic from the alternative high-end spectrum with a new countercultural campaign that introduces us to the euphoria of the clubber scene. Diesel Track Denim takes us to an English rave where he wraps the wearers in the cult pieces of his FW22 collection.

Between the ecstasy of the night and the shaking of bodies, casting director Emma Matell selected a series of models to star in this new campaign illustrating Glenn Martens‘ latest collection for Diesel AW22, and a sequence of denim pieces underlined by the brand’s iconic logo.

“I had a great time going on a long weekend going to about 100 different clubs and bars in Manchester, casting, dancing and making a lot of new friends,” she said at the campaign launch.

Legendary photographer Ewen Spencer, known for capturing countercultural ravers from the UK, was the one who went into the eternity of the club and the night to immortalize the whole scene elevated by ecstasy.